Aviva is an increasingly global organisation. About 60% of our business is now generated outside our strong and important home markets. Clearly, we need one name that our customers can recognise wherever they are in the world.
We're changing the way we operate to achieve our vision to grow our business and compete successfully globally. You will continue to benefit from our strength and heritage but you'll also start to see new and fresh ideas as we share the best of our products and services from around the world.
There are no changes at all to your policy or relationship with us as a result of this.
The Norwich Union brand will remain a valued part of our heritage and history. We'll no longer operate under the Norwich Union brand from the end of 2009.
Unlike many of our competitors, we've decided to make this change over time. The Norwich Union brand will move to become Aviva by the end of 2009. This will help minimise any one off costs.
There will be no changes to premiums as a direct result of this. Our charges are based on market rates, risks, etc. The costs associated with a brand change are not linked to this.
No, there is no link between the change in our brand and the reattribution of our with-profit inherited estate. The negotiations / arrangements for the inherited estate are unaffected by this.
Aviva was formed in 2000 following the merger of Norwich Union and CGU.
Aviva is the leading provider of life and pension products in Europe with substantial businesses in other markets around the world. It is the world's fifth largest insurance group; employing 57,000 staff and managing funds in excess of £360 billion as at 31 December 2007.
