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Nubank brings the FIFA World Cup Qatar™ to people in all South America

The company will be the Official Regional Supporter of the FIFA World Cup Qatar 2022™.

Sao Paulo, November 18th – Nubank, one of the largest digital retail financial institutions in the world, announces its partnership with FIFA as an Official Regional Supporter of the FIFA World Cup Qatar 2022™. With this partnership, the company is set to bring to all the people of South America the excitement of one of the most important events of 2022 which will unite the world together through soccer, a sport that inspires the passion of millions of people throughout the region.

This partnership represents a further step in the new stage of growth for the company, which has developed a stronger product portfolio that aims to satisfy the financial needs of customers. Nubank announced its rebranding in May of this year, reflecting the changes experienced in recent years and its journey to get to where it is today.

“Our company’s growth has led us to seek new platforms and communication channels that allow us to deliver our message to the entire region. That is why we chose to be part of this event in which we are sure we can make a significant contribution by bringing the FIFA World Cup to people in South America” said Nubank Chief Marketing Officer Arturo Núñez. “We think no one is more passionate about the beautiful game than the people in our region. That is why we want to be part of this moment and invite everyone in South America to live the excitement of the FIFA World Cup”.

“At Nubank we do things differently, so we want our customers to be able to actively participate in this event and for people in every corner of South America to experience the excitement of the FIFA World Cup Qatar™,” Arturo concluded.

It also corresponds to the expansion that the company has achieved. Through fully digital services and high technology, Nubank is changing the financial landscape in South America and has already reached more than 48 million customers. In addition to Brazil, where the company continues to expand its presence, Nubank already has successful operations in Mexico and Colombia.

Since 2013 Nubank has challenged the traditional financial system by offering simple, human, and transparent services and giving access to more people to retail banking services. With this partnership, the company expects to achieve the goal of bringing the FIFA World Cup closer to customers and all South Americans.